If you're a business person new to SEO, there are some quick, easy and free ways to see how your website is doing. A couple I use right off the bat are websitegrader and Alexa. They're maybe not as in-depth as something you'd get from a professional site report, but they'll give you a pretty good idea of what your main weaknesses and strengths are.
As a copywriter who's done (and doing) a lot of SEO analysis and writing, as well as PPC, I use these two all the time. They can point to some problems that are very easily fixed, and that means quickly fixed. And since SEO is something that needs to be constantly tweaked and improved, you can incorporate changes as you dive deeper. That's the beauty - and the burden - of good SEO.
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