SEO and PPC are not rocket science. But they're not easy, either. Analysis of SEO takes a lot of time and tools that most small businesses don't have. PPC has a lot of little ins and outs that can make setting up and managing an Adwords campaign something that keeps getting pushed to the back burner. Companies that specialize in this stuff charge more than most small businesses can afford.
So....Check here occasionally to find out a few things. Learn from the posts and links. And if you find yourself with questions, ask them. I'll either answer them or find someone who can.
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