There are a few things that site owners often just don't get when it comes to SEO, but they are absolutely crucial when it comes to having a site that can be found and be used.
1. Content is KING and queen and prince.... Original content will be rewarded. Interesting, thoughtful, funny, unusual, insightful, helpful content will draw Google to your site. Because it will draw traffic to your site.
2. If YOUR SITE LOADS SLOWLY, or if it has a lot of glitches, redirects, bad pages, etc. your SEO will suffer. Fix the problems.
3. If you don't know what you want your site to do, how will people know what to do with it? Make sure you have some sort of conversion goal in mind ON EVERY PAGE.
